Internet Marketing Tips and Strategies

SEO needs effective Website Design in order to work properly. If you do not feature your main keywords in the correct places then how can you expect the search engines to rank your site well? The first element you need to concentrate on is the Page Title, you have 97 letters in which to include as many of your keywords and phrases as possible.

Alt Text is the text that appears in place of your images if a visitor has images disabled. A happy by product is that although the search engines can’t read image content, they can read your alt text on each of your images. Make sure that you fill the alt text with your main keywords for every image on your page.

Use Heading Tags to focus your keywords for search. The search engines love to see Heading tags used as they indicate what a paragraph or section of your page is going to be about. The more focused your pages, with tight focused Headings the better, as they will be viewed as high quality content and ranked as such.

Each of your pages should ideally be focused on just one subject. If the search engines see that your page is all about one thing from start to finish, it will conclude that it is a better page than one that discusses lots of different subjects. As a direct consequence you will rank higher with that page.

Content and Keyword Density. Much is said about keyword density, a lot of it is also inaccurate. You need to make sure that any word that you would like to rank for is contained within your text on your page. The search engines won’t rank you for keywords that you don’t use!! Don’t spam your important keywords, if your primary keywords appear more than 10 – 12 times within your page content then you will gain increasingly less benefit, and might end up being penalised. Keep it natural at all times, and don’t shoehorn your keywords into sentences unnecessarily.

Your menu needs to be readable by the search engines. If you have a wiz bang flash site then the search engines will struggle to read your content. For best search engine results, keep it simple as far as design and navigation are concerned. The key is to find a balance between attractive design that engages your readers and effective design that works in search to attract your readers in the first place. Keep your Web design Simple.

Keep everything legal and above board. If you use underhand tricks to aid your rankings online, you will eventually be penalised. The search engines have sophisticated systems to catch “Black Hat” practices. If you use such practices, then two things will happen, a/ you will get to the top for your search and be reported by your competitors and thus be kicked out, or b/ you will get to the top of your search, but won’t be kicked out as the traffic volumes will be too small for the search engines to bother dedicating any manpower to policing, in which even why risk your sites reputation for no traffic gain?

In Summary, concentrating on effective design is essential for good SERPS, planning your site layout before it is build can buy you free rankings that will take a lot longer with an inefficient site design.

Deeho Web Design create search engine friendly, effective websites that deliver results in search. Please visit http://www.deehoseo.com for more information.

Twitter

Twitter takes the basic “What are you doing?” information bar from Facebook and uses it as the heart of a site dedicated to sharing real time information, links, pictures, data etc with your “Followers”.

It is in effect a database of people interested in many different subjects. If you then “Tweet” on a regular basis about a specific subject, you will be read by many different people. If they like what you write then they will choose to follow you. This allows you to influence their future thinking as they will be reading your output. Over time you will build a massive database of followers who you can then convert to customers.

How does it work?

First you need to sign up for an account. Ours for example is twitter.com/deehoseo

I would suggest trying to get a username that is related to your subject matter as it will be easier for people interested in your topic to find you.

Next you want to add your information, your website address and a brief biography. The biography is visible on your page and is searchable so you want to make it keyword rich, again so you can be found easily.

The actual process of “Tweeting” is simplicity itself, you have 140 characters that you can use to compose your tweet.

You can make a comment, or as most people do, you can use the 140 characters as a compelling headline with a link to your website or blog, where your “Story” is written in more detail. This is how most people use Twitter, to drive traffic to their main site, or to a recent news story they have written.

This is Twitter in its most basic form.

You can use http://twitterfeed.com/ to automatically post each blog entry that you write onto your Twitter page within minutes of you publishing it. This saves you having to do two things.

Alternatively, you can use http://bit.ly/ as most Tweeters do, to not only shorten your blog url, but also to automatically post your Tweet at the same time. This saves you having to copy and paste into Twitter.

You will also want to take a look at;

http://tweetmeme.com/ - which lists popular Tweets as well as offering a retweet button for your site pages.

http://www.monitter.com/ - Lets you stream tweets from three different topics in real time onto your screen. Really useful especially for news events.

http://twitturly.com/ - tracks and ranks the top URLs that people are talking about on Twitter. A great way of tracking not just your posts, but who else is talking about your site.

http://www.tweetlater.com  – allows you to set up tweets to be posted later that day or week. This has advantages and disadvantages, for example many people get irate if they think that you aren’t sending tweets live. If they read a tweet minutes after you publish it, then want to contact you or strike up a conversation and you aren’t there to talk then they may well “unfollow” you. Personally I think for the convenience of spreading your tweets out rather than sending several close together then it is worth the potential downside risks.

http://www.tweepsearch.com/  - as your followers grow, keeping up with them can be difficult. This app allows you to read their biography information in a listed format.

http://klout.net/  - allows you to measure your influence as it grows within Twitter.

http://twittercounter.com/ - shows you your Twitter statistics as your followers grow over time.

http://tweetdeck.com/beta/ - Is my favourite tool for keeping up with twitter in real time.

http://www.twibes.com/twitter-groups - Is a great place to find new people to follow, and new groups(Tribes – Twibes) to join.

http://www.twitterbackgrounds.com/ - Customise your page with a free background.

http://www.orangatame.com/products/twitterberry/ - Is a Blackberry app that allows you to post tweets from your phone…. Just like Stephen Fry did when he was stuck in a lift recently.

In addition to all of the above, you can use search within Twitter to find people to follow. Search for topics if the don’t know the persons Twitter username.

It has been a Twitter protocol to follow anyone who follows you, but it isn’t by any means necessary. It is up to you to run your page as you see fit. I suggest going for quality over quantity so that your followers will then actually be interested in and subsequently read your entries.

The most important thing is to keep tweeting on a regular basis as this will build your profile and get more people following you.

For more information about Twitter, social networking and Internet Marketing, find out how you can Use Twitter to Get more Customers