Internet Marketing Tips and Strategies

SEO needs effective Website Design in order to work properly. If you do not feature your main keywords in the correct places then how can you expect the search engines to rank your site well? The first element you need to concentrate on is the Page Title, you have 97 letters in which to include as many of your keywords and phrases as possible.

Alt Text is the text that appears in place of your images if a visitor has images disabled. A happy by product is that although the search engines can’t read image content, they can read your alt text on each of your images. Make sure that you fill the alt text with your main keywords for every image on your page.

Use Heading Tags to focus your keywords for search. The search engines love to see Heading tags used as they indicate what a paragraph or section of your page is going to be about. The more focused your pages, with tight focused Headings the better, as they will be viewed as high quality content and ranked as such.

Each of your pages should ideally be focused on just one subject. If the search engines see that your page is all about one thing from start to finish, it will conclude that it is a better page than one that discusses lots of different subjects. As a direct consequence you will rank higher with that page.

Content and Keyword Density. Much is said about keyword density, a lot of it is also inaccurate. You need to make sure that any word that you would like to rank for is contained within your text on your page. The search engines won’t rank you for keywords that you don’t use!! Don’t spam your important keywords, if your primary keywords appear more than 10 – 12 times within your page content then you will gain increasingly less benefit, and might end up being penalised. Keep it natural at all times, and don’t shoehorn your keywords into sentences unnecessarily.

Your menu needs to be readable by the search engines. If you have a wiz bang flash site then the search engines will struggle to read your content. For best search engine results, keep it simple as far as design and navigation are concerned. The key is to find a balance between attractive design that engages your readers and effective design that works in search to attract your readers in the first place. Keep your Web design Simple.

Keep everything legal and above board. If you use underhand tricks to aid your rankings online, you will eventually be penalised. The search engines have sophisticated systems to catch “Black Hat” practices. If you use such practices, then two things will happen, a/ you will get to the top for your search and be reported by your competitors and thus be kicked out, or b/ you will get to the top of your search, but won’t be kicked out as the traffic volumes will be too small for the search engines to bother dedicating any manpower to policing, in which even why risk your sites reputation for no traffic gain?

In Summary, concentrating on effective design is essential for good SERPS, planning your site layout before it is build can buy you free rankings that will take a lot longer with an inefficient site design.

Deeho Web Design create search engine friendly, effective websites that deliver results in search. Please visit http://www.deehoseo.com for more information.